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7 Steps to Sell Your Boss on Social Media Marketing

April 20, 2018

With words like “tweet,” “blog” and “unfriend” entering our standard lexicon, there’s no question that social networking has a significant place on our contemporary culture. And it’s no surprise that many companies have been using social media online to connect and communicate with their customers online.

But the benefits of social networking aren’t always immediately apparent to some. And that is especially true for businesses who are interested in having a lot of control over their brand name and brand image. Convincing some that every business has something to gain from online media marketing can be difficult. It can be hard to see how Web 2.0 marketing can result in a positive return on investment (ROI).

When it comes to convincing your boss or colleagues to invest in social networks, it helps to have a plan.

Here the 7 steps you can take when it comes to selling social media marketing to your boss or company.

1. Explain how social media is an unbeatable research tool. When a company is effectively tapped into the social media landscape, they get to hear a lot of chatter that they wouldn’t hear otherwise. Those engaged in social media marketing campaigns will be able to monitor channels for any mention of their company, competitors, industry, clients and potential clients. Setting up a social media marketing listening campaign lets a company know who is participating and what is happening.

Thanks to tools and services like Quantcast, Alexa and TweetMeme, it is now easier than ever to track and measure what people are talking about online. This information is invaluable for developing future marketing strategies, both online and offline.

2. Match the benefits of Web 2.0 marketing with your company’s goals. Whether your company or your client is a service provider, a business to business specialist or a business to consumer retailer, there’s a social media marketing strategy for them. But in order to convince others of online media marketing’s benefits, you have to be aware of the company’s goals. Do they want to enhance their customer service operations? To they want to reduce costs? Do they want to manage their reputation? Social networking can do a lot to help achieve all those goals. When you know what your boss or company wants, you can show how this will help them achieve it.

3. Start small. Even if they’re not bullish on social network marketing, your boss or others at your company are probably aware of the range of social applications and services that are out there. They may think that launching a social marketing campaign will be a huge undertaking, one that will require many work hours just to set everything up.

But that’s not necessarily true. A Web 2.0 marketing campaign doesn’t have to include a setting up a Facebook Fan Page, a Twitter account, a blog and a YouTube channel. In fact, it’s often easier to start small. Figure out which service will best match the stated goals of your boss or your company. It may be something as simple as registering a Twitter account and starting to engage people via tweets. Starting small requires little time and less cost. But the results can become apparent quickly. You can even begin to measure such results with a tracking service like Quantcast.

4. Set up a strategy and follow it. A social media campaign can appear strange and different, even to people who have plenty of marketing experience. If you don’t have a clear strategy for implementation and execution, reactions to your plan will be understandably skeptical to your social media marketing strategy. Take time to explain each step of the plan, describe why it’s being done and how it will benefit the company.

5. Look for examples of social media success. Lots of businesses, large and small, well-known and unknown, have been able to already achieve a lot with social media marketing. From Charles Schwab to FujiFilm to Goodwill, there are countless examples of companies who have been able to successfully use social networking to achieve their corporate goals. Find them and broadcast the results.

6. Anticipate Questions. It’s natural for people to be skeptical of new things and new ideas. While you may be well aware of the benefits of social media marketing, keep in mind that resistance may simply be the result of some people being overly cautions. That’s why it’s important to anticipate any and all questions or objections someone may raise. Find good case studies and other examples of social media marketing successes. Have these on hand to use as examples. Here are some common questions that skeptical bosses may have about social media marketing:

• Our customers aren’t online. This line of reasoning is being used less and less, but some companies may still think this is true. The truth is, at the cusp of the 2010s, nearly everyone is online. Online activity isn’t restricted to any gender, income level, education level, or location. There are countless surveys to prove this. One of the largest survey groups, the Pew Research Center, frequently provides data for online use, broken down by several categories.

• What if someone writes something bad? This is a common fear among those resistant to social media marketing. But studies show that when companies engage with customer complaints and criticisms, they end up looking better than before. Mention that people will likely complain whether you’re engaged in social media or not. It’s better for nearly every brand to appear involved with its customers. Even the angry ones.

• It’s too time-consuming. After setting up social media marketing accounts on networks like Facebook and Twitter, the actual maintenance doesn’t take that much time at all. You can spread social media marketing efforts among the staff, or you can task a single person to handle it. Either way, social media marketing doesn’t require countless work hours. Create a timeline showing the typical amount of time one will spend on social media every week to help prove this point.

7. Make your case. Prepare a short, punchy presentation that hits on all the above topics. Give your boss or colleagues plenty of time to ask questions. Think about your boss or colleagues’ personal preferences and consider how you can best sell your Web 2.0 marketing idea. And remember that there may be some things you don’t know. Social online marketing is still relatively new, and that means that there are still many unanswered questions out there. Be honest about what you don’t know, but make sure to point out all possible benefits to Web 2.0 marketing.

Social network marketing is an exciting new medium that companies can use to achieve just about any business goal. By convincing your colleagues or your boss of the effectiveness of this type of online marketing, you’ll be on your way to discovering the enthralling, challenging and rewarding new world of online business networking.

Article Source: http://EzineArticles.com/4488018

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Social Investing: What Is It?

March 20, 2018

Social investing has received a lot of interest in recent years – especially following the financial crisis. Most people, however, are left wondering: What is social investing? Let’s answer this question.

To understand what social investing is, we must first consider how traditional investors look at the world. In traditional investing, investors weigh investment decisions by looking at two broad factors – risk and financial return.

Risk, Return – and Social Impact

Each investor has a certain comfort level across the risk-return spectrum, and he or she does their investing within that band of the spectrum. An investor might be comfortable giving up some of their return if an investment is safer. On the other hand, the same investor might be willing take a little more risk with an investment if it translates into a higher return.

In social investing, a third factor is thrown into consideration – social impact. Social impact means that the enterprise supported by the investment yields some benefit to society beyond the income it generates for investors. Conversely, an enterprise can also have some negative impact on society, and a social investor will also take this into consideration when making investments.

Just as traditional investors are willing to make a trade off between risk and return, social investors are willing to make a trade off between risk, return and social impact. If an enterprise is doing something that’s improving the environment, for example, a social investor may be willing to give up some financial return or assume greater risk on that investment depending on his or her individual comfort level.

In short, social investing can be defined as considering the social impact of an enterprise when making investment decisions. By this standard, a number of investment approaches fall under the umbrella of social investing: mission investing, responsible investing, double-bottom-line investing, triple-bottom-line investing, ethical investing, sustainable investing and green investing.

Social Screening

Within the universe of social investing, there are two broad categories: social screening and impact investing. In the social screening methodology, an investor comes up with a list of social standards that he or she wants his or her investments to meet.

The investor eliminates any company that does not meet these standards and then invests in the “socially responsible” companies that do meet the standards in a way that meets the investors risk and return objectives.

A number of socially responsible mutual funds have emerged that use such an approach. They adopt a social screening methodology, define a large basket of investments that adhere to those standards and then have their management company invest within that basket to meet the financial objectives of the mutual fund.

Impact Investing

The second broad category of social investing is known as impact investing or, sometimes, community investing. In impact investing, rather than investing in companies that do no harm, investments are made in companies that do social good.

Enterprises that fall under the impact investment heading perform services that have a charitable or social purpose but also have a business model that can generate income and support a financial investment. They straddle both the charity and business worlds.

Impact investment enterprises might be structured as non-profit or for-profit companies but rarely do they take the form of the large public companies listed in the capital markets. As a result, making an impact investment is more difficult and usually takes the form of a private investment in the form of a note or loan.

Impact Investment Sectors

So what exactly are these impact investment enterprises? To get a better sense, let’s look at some of the sectors that qualify as impact investments.

Affordable housing is one sector familiar to most people. Most people support an organization like Habitat for Humanity by making donations, but a foundation, for example, might support them by providing a low interest loan to fund the organization’s projects.

Microfinance is another impact investment sector. A microfinance institution makes small loans to entrepreneurial people in developing countries to give them the opportunity to start or grow their own business and lift themselves out of poverty. A microfinance institution works similar to a bank, so it is able to generate income and support investors.

There are many other similar sectors that generate income and have a social mission at their core: fair trade, community development organizations, social enterprises, etc. In each sector, companies can often find investors who are willing to give up some financial return or take on a bit more risk because of the social impact that these organizations have.

Article Source: http://EzineArticles.com/6236407

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Help In Overcoming Social Anxiety

February 27, 2018

“Hello all- I’ve got a problem with social anxiety; I get very tense when speaking with damn near anyone, stranger, friends and even my family… Occasionally, though, I’m able to completely relax and be really quite sociable, although not consciously… I also do some door to door sales, and it really hurts my ability to sell when I’m completely tense and forced, obviously. It seems the main point in most every article or piece of advice is to “just get out there”. But I’ve done this, and done this, and done this. It doesn’t matter how many doors I knock, how many parties I go to, how many times I visit w/ my family, it’s always the same. And I’m tired of it…”

Does this sound like you – or ring a bell? This person – who recently wrote this, asking for help in a blog, is describing a very common problem all over the world – overcoming social anxiety. Social anxiety is not simply shyness – but more like fear, but not exactly fear. Fear is when you know exactly what you are afraid of. Anxiety is what you feel when there may be a threat. Social anxiety is when you are anxious and not comfortable around people because of the threat of what might happen.

Just thinking about these social situations can make someone become frightened and anxious if they are dealing with overcoming social anxiety. They will then go out-of-the-way to avoid these situations, even at great cost.

With social anxiety, there is an underlying fear of being judged, becoming a public embarrassment and being scrutinized. You may have fear of what people will think of you and that, in comparison with other people, you will not measure up. You may feel you will be laughed at for making some social mistake or not responding in just the right way.

A lot of people who suffer from shyness and social anxiety are extremely self-conscious and are very self-critical. This also stems from irrational thinking. You have the choice to change your thinking if you choose to. Logically you know that these negative thoughts are not true, so don’t buy into them.

Social Anxiety is largely about feeling “overwhelmed.” The feeling of being overwhelmed is what pushes people into limiting their life to a greater and greater extent, until they find themselves living in a very small world indeed. But it doesn’t have to stay that way. Understanding that your Social Anxiety is REALLY about feeling overwhelmed can help you to gradually begin making changes to eliminate it.

What steps can be taken in overcoming social anxiety? There are many approaches – but some of the most empowering lie within you. Here are a few common-sense approaches that you may find really are the key to your success:

Take tense situations in small doses. When you approach a situation that you know will make you feel tense and anxious, depending on how long you can handle it, start out by only staying in the situation for a short time. The timeframe is up to you – whether it be for only 1 minute – or 15 minutes. Deliberately approach anxious situations knowing that you will only be there for your allotted time (set by you, of course).Then – slowly increase the time to 5 and 25 minutes (or whatever works). Don’t push it! It may take months and months to do this, but it doesn’t matter. Take all the time you need. Remember this phrase, “Nothing succeeds like success.” This means that success builds momentum and leads to greater success. This is particularly true with overcoming social anxiety. It is very important that you continue to have good social interaction that does not overwhelm you. It does NOT matter how long the interaction is; all that matters is that you get through it without any strong negative feelings. DO NOT push yourself too hard. You don’t have to!

There are many other tips and approaches, but these are a nice beginning – and may actually solve your problem! As long as you realize that it is not hopeless, that you are responsible to change yourself, you can be a victor in overcoming social anxiety. Don’t forget to affirm yourself along the way!

Set yourself up for positive interactions. We started this article out with an example of person who did try to “get out there” and found it really hard. So… when facing long events such as family reunions, holidays, going to people’s homes etc., you may want to assess the situation ahead of time – and determine how much time you’ll spend there – and with whom. The goal is that you set yourself up for positive (short) interactions with individuals (at first), not large groups. At large group meetings – try to find individuals to link up with – not address the whole group at once. By repeated positive interactions over a long period of time, you will enjoy your social interactions more, and find yourself overcoming social anxiety little by little.

Step out of your comfort zone. Now this does not mean that you have to do anything drastic. Start to become willing to accept change. You must be willing to change your thoughts and behaviors if you want to be rid of this problem. This way you are limiting your anxiety – instead of letting your anxiety limit you. You can start stepping outside of your comfort zone by doing little things. Try to see if you can break a ritual you have. We all have some kind of daily routine that we have. If you park in a certain parking space every day, try parking somewhere different. Try speaking to people in a line at the store – or at a park, dry cleaners, hair dresser, etc.

Reward yourself!When you do something difficult, such as making a telephone call or going to a meeting, immediately reward yourself. Setting up a reward system can really motivate you and keep you on track (Starbuck’s coffee, going out to lunch, etc. – fill in the blank).

Be prepared physically – before approaching difficult situations. In other words, don’t smoke, drink, use caffeine, and do get enough sleep and exercise routinely. Make sure that you check with you doctor to find out if you have a physical problem (such as hypothyroidism, or diabetes) that may affect your sugar level, or metabolism – which can lead to generalized and social anxiety.

Don’t anticipate trouble. What if this happened? What if that happened? The more you think about something, the more you will attract it. It is time to stop focusing on all the things you don’t want to happen, as this will not help you overcome social anxiety.

Have a positive mental picture. From now on, start focusing on what you DO want to happen. Write down how you imagine your life without social anxiety. Get it down on paper to turn it into a goal, rather than a mere fantasy floating around in your head.

Do something completely unexpected. Whenever you feel yourself slipping back into that horrible feeling of being anxious, do something you might consider crazy (or not “you” at all). This may startle you out of your negative thought pattern into thinking happier, more positive thoughts. Make it a “win-win situation. In other words, instead of rehearsing over and over what went wrong, make it a learning situation – to help your success in the future. Allow yourself to make “mistakes”. We all do. Just get back up, learn from them – and keep moving on…

Join a therapeutic support group with people who also have difficulty in overcoming social anxiety.This setting allows you to open up about your fears and learn effective social skills to help in everyday life. However, for some this can seem counterintuitive as group settings are a trigger for social anxiety, and may be too challenging for someone just setting out to overcome their social anxiety with the standard approaches.

There are many other tips and approaches, but these are a nice beginning – and may actually solve your problem! As long as you realize that it is not hopeless, that you are responsible to change yourself, you can be a victor in overcoming social anxiety. Don’t forget to affirm yourself along the way!

 

Article Source: http://EzineArticles.com/5456845

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Social Listening: How Brands Can Benefit From Positive and Negative Comments

February 27, 2018

Have you ever listened to conversations without an invitation? “Eavesdroppers never hear any good of themselves” is an idiom many people are all too familiar with. Essentially this phrase means if you eavesdrop on conversations where people are talking about you, more times than not you may hear many unfavorable things spoken about you. When brands read or listen to comments written about them it is not considered eavesdropping. Chatter that is in a social setting is open and not private. Hence, such conversations shift to social listening, as opposed to social eavesdropping.

Brands are doing more social listening as they connect to their audiences. Why? Oftentimes, customers do not feel that companies really listen to them. Sometimes out of frustration, they may post harsh comments that warrant immediate attention. Quite often, other consumers may jump on the bandwagon to fan the flames of negativity. Brands are finding out more than ever that social chatter through social media conversations can help them better understand their customers. Here are 5 beneficial reasons why brands should pay attention to social listening:

1. Social monitoring helps brands to enhance the customer experience. Eye and ear listening skills are used to understand and respond to what matters to the audience, and not what marketers or your social team may think matters to end-users.

2. Social listening helps brands respond expeditiously to reputation management. It can open them up to a world of opportunities, insights, growth and development.

3. Engagement is more efficient by offering new products and services that consumers want. Social dialogue is a good way to take suggestions or problems customers may express on social platforms and use them to produce a new offering for their consumers.

4. Social listening assists in maximizing marketing-generated investments, services and revenue.

5. Companies can learn and benefit from targeted points made on social channels. It’s a helpmate in analyzing what competitors are or aren’t doing. Such comments can help brands become pioneers in select services or technology.

Social chatter is not limited to big brands. Regardless of size, every brand with an audience needs to engage in social listening. Companies hear through their social platforms and other popular social channels they may not be connected to. It’s been known that marketers and other company employees run across comments, reviews, praises or complaints they may not be aware of exists among cyber-chatter. Brands are able to conduct research through social listening, touch the pulse points of customers and monitor their marketing campaigns to maximize their investments. Yet, companies can also benefit from negative comments, as much as they can from positive feedback.

Are you monitoring all of your social media platforms, including your video channels? Are you seriously listening to the social chatter taking place on your social networks? Social listening does not only apply to a brand’s specific industry, but also through contrasting brands or competitor’s social responses. You can learn a lot by how others react and respond. Social media listening is built for the textual world to target and influence customers and make sure they are heard. Conversations are coming from a variety of social sources and brands must reach their audience by listening to them in a profound way.

Article Source: http://EzineArticles.com/9406010

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3 Fast and Easy Ways to Improve Social Self-Confidence

February 27, 2018

Believing that you that you are unacceptable or unlikable socially can be painful. Lack of self-confidence can make you get afraid to interact socially. When in situations where you will be observed by others or where you need to speak in front of a crowd or to strangers you might feel anxious. This might cause you to act awkward. You might avoid eye contact and behave too cautiously. The idea that you are socially unacceptable might get reinforced to you when you feel that other people react strangely towards you.

As the result of the challenges you face you might end up avoiding social contact even though you know being in social places and interacting with others is a big part of any persons’ life. We cannot always avoid social situations in living our daily lives. You might get invited to parties where friends are celebrating or by colleagues at work celebrating their birthdays. It is not always possible to avoid interacting socially.

So how do you improve social self-confidence when you do not have it? Before I tell you how, let me start by telling a little story about a rat.

When you have a rat in the house that eats up your tomatoes and messes up your fruits. To catch it, you would need to know how and when and where it operates. You would want to catch it when the house is quite with a piece of cheese in the mouse trap or place a rat poison in places where the rat is likely to hang around.

A similar approach is applicable to improving self-confidence. You need to understand how your mind operates and what patterns you go through so that you can interrupt those patterns and form new ones.

The first trigger is mentally, you get images of you doing something that will cause you embarrassment. What you think is what you feel. Your thoughts cause you to feel anxious. When feeling anxious you respond by avoiding interacting socially and the result is that you lack social self-confidence. To overcome social anxiety therefore you need to influence this pattern. Let’s draw how the pattern looks like:

social situation (environment) – images of embarrassment (thought) – anxiety, fear (feelings)- avoidance (response)

We do know that we cannot change the external environment (sometimes you will be in a social situation whether you want to or not). We can only influence ourselves internally in terms of how we respond to the external environment. Constantly trying to avoid social situations may serve as a temporary solution. However, this cannot guarantee long-term success towards improving how you interact socially. What you can change is the thought process, your feelings as well as your responses.

Past failures might have conditioned you to view every social situation that you need to interact in as anxiety triggering. We are human after all human, once we are burned we never want to move near a lit candle. So to help you improve social self-confidence you might first need to forget past failures and try to change how you view social situations first. Here are the 3 ways that I have developed to help you overcome social anxiety and improve social interaction.

1. View social situations as opportunities by recalling past success

Some successful sport teams have a tradition in which they take players through past successes before a cup final. The players get shown previous cup finals before the match and get taken through all the trophies that the team has won before. The past success of the team helps players get motivated to win another cup final for the team. If you ever had past successes interacting socially use this as anchors for yourself. Remember how you successfully delivered a presentation in front of an audience and interacted very well with a stranger. Have you ever been in a situation where you delivered a public speech and did well despite your fear? This is the time to have these memories fresh in your mind. Remembering your past successes and celebrating past victories can help you believe in yourself and be able to overcome present anxiety feelings toward social interactions.

2. Use visualization to empower yourself for social situations

Access the power of your subconscious mind by constantly picturing yourself interacting well socially. This need not take long. Just spending 5 minutes seeing yourself approaching a stranger and having a pleasant conversation or picturing yourself delivering a great presentation publicly can help. Once our mind has been where we want to be, our bodies just need to support us in getting there. By mentally picturing yourself having social self-confidence, you will be able to give yourself better strength to play out your mental images in real life when the situations calls for it. Be careful though, visualization needs to be done before a social interaction. Doing this actively as you are interacting socially might be problematic because it will force you to think about what you are doing. When thinking about what you are doing you are more likely to get anxious. So visualize before social interactions and try as much as you can to remain natural when in social situations.

3. Make social interaction a challenging game of exposure

Sometimes we take ourselves too seriously and this does not help. Improving social anxiety requires you to occasionally have a playful attitude. Use a playful attitude to expose yourself socially. Exposure is scientifically proven to be very effective when it comes to improving social anxiety. I know this is the last thing that you might want to hear because when you are uncomfortable interacting socially the immediate response is to avoid social interaction. However, the more exposure you get interacting socially the better you will become. Aim to start a small conversation every time you are in a social situation with a stranger. This can be as simple as saying hallo to a cashier each time you pay for items in a store or when shopping. Just asking the cashier his/her name and thanking him/her for the service is enough to get you going.

Few of us remember to appreciate cashiers when shopping, you will make their day just showing appreciation and equally improve yourself. Try as much as you can to expose yourself.

Petrol attendants are also good people to interact with in a non-threatening environment to start a conversation. This is better done playfully so that you see it as a challenge instead of getting too serious and reading too much on the results. The more you bring it to your awareness to interact with others the better you will expose yourself and improve how you interact socially.

Spending time with a friend who is not afraid to interact socially might also help in this situation. Human beings learn by seeing also. If your anxiety is specific such as falling in a public place then get a friend to pretend falling in a public space so that you can visually see that the results are not as worse as you thought they would be. Expose yourself without emotional attachment. Use a playful attitude with any friend who is comfortable interacting socially and have fun doing so. Practice makes perfect, this is also true in getting rid of social anxiety.

Article Source: http://EzineArticles.com/9448989

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Has Social Media Changed Us for Better, or Worse?

February 27, 2018

We did have a society sometime back, but today we have social media! An agent of transformation, it has had a major impact on our culture, business and on the world-at-large. There has been an increase in transparency, with a growing number of people expressing themselves on the social web.

There have been hardly any facets of our daily lives, uninfluenced by this amazing tool. Ever wondered how social media has changed us? Social networking platforms such as Facebook, Twitter, PinterestInstagram, YouTube et.al have gone on to revolutionize the way we interact with one another.

Social Web 2015 – What does it look like?

There are so many exciting developments on the social web, which has led to a massive insurgence. Social messaging platforms such as Snapchat and Whatsapp have gone on to influence social sphere in such a way that they’re now being seen as quasi social networks in their own way.

Smartphone penetration has soared like never before, with about 1.65 billion global active mobile social accounts. Mobile has come across as an obsessive technology fueling growth on the social sphere, and becoming an agent of disruption.

How Social Media has changed us – The Positive Side

Our world has transformed into a Global Village, connected at all times by the social web. So much is the impact of social in our lives that staying away from it can take you to extinction, and who wants to go obsolete in today’s world of intensive connectivity?

Here’s a brief lowdown on the positive impact of social media:

· Free Flowing Communication

Remember those times when you hesitated to share your opinion? Today, the social sphere encompasses untrammeled communication devoid of interaction barriers. It enables like-minded individuals come together and opine on a common platform. It helps in uniting people working for common goals and also gives them a viable direction for investing their efforts.

· Empowerment of Masses

Don’t you wonder how social media has changed us, and empowered us furthermore? There is a mass empowerment, resulted by sharing of ideas on social sphere. Masses have become more empowered and are more informed. It enables individuals to get first-hand information and the world is becoming a smaller place to live in.

· Businesses & Marketing

Today boundaries between businesses and their target audiences are rapidly reducing. It has become easier to connect with customers and procure feedback. This has helped businesses focus on greater customer centricity and augment the quality of their services.

The playing fields have become level today, and the power of strong business ideas makes it possible for businesses to thrive, with the influence of social increasing exponentially.

How Social Media has changed us – The Downside

With a fair amount of advantages, it is easy to believe that the social sphere is a rosy path, leading to positive changes. The path is however, not that rosy! The thorns that stick up with the benefits of going social also have the power to suppress the sweet scent of its various advantages. Discussed below are some ways the social sphere hasn’t been too good for us:

· Lack of Authenticity

There is so much data on the social sphere, that it could be very challenging to sift through authentic information. Authenticity is left best to the discretion of general public, which makes them highly opinionated too. This lack of authentic information makes most people misinformed and even sparks unnecessary tirades.

· Mudslinging and Angry Social Mobs

Love consuming news on a regular basis from your favourite social networking website? It can be great to get news on your fingertips, but not too good if it becomes a judgment ground for anything. While this does have a favorable outcome in most cases, there is also a downside to it. Sometimes the news goes on to spark mass social wars that result in ugly political tirades followed by defamation and mudslinging on public platforms.

· Lack of Security

Whenever faced with the question of how social media has changed us, one word that comes to my mind is insecurity… Due to the humongous amount of informative exchanges on the social sphere, it has become a leading champion of distrust. It has become one of those channels of communication, which is increasingly being deemed as insecure and untrustworthy. It enables dissemination of information to untrustworthy audiences, leading to greater crime rates.

That was an honest bit about the downside and upside of going social from our end… If I were to conclude about how social media has changed us, I’d say that it has its own ups and downs, but it is up to us to make the best out of it. It is imperative to exercise caution while using it, but the benefits of social media are too good to be ignored.

Did you know about the amazing ways in which going social could help you inch closer to success? If not, get in touch with the digital marketing experts to make an everlasting impact on the social sphere!

Article Source: http://EzineArticles.com/9460063

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Vygotsky’s Social Development Theory

February 27, 2018

Kids have dialogues with themselves if they enlist in imaginative play. Role-playing implies developing a story and providing a voice on the various figures in the story. When kids copy others, they’re creating a vocabulary which enables them to brand and go over the world around them. Less verbal kids may well chat much more during innovative play than in some other ways.

Psychologist Lev Vygotsky’ s concept of cognitive development posits that info through the outside world is converted and also internalized through language. Because words is both a symbolic method of interaction and a cultural tool utilized to transmit history and culture, play is a crucial aspect of each language development along with a child ‘s comprehension of the outside world. When a kid is at play, he or she is in a continuous dialogue possibly with others or self.

Kids at play are making good sense of the earth through a procedure for “inner speech” – that’s, they’re frequently speaking aloud to themselves. As adults, we drop this particular capacity since it’s not socially sanctioned.

In case we actually tune in kids at play, we are able to audibly hear the way they converse with themselves in an effort to make good sense of the outside world. Mimicking adults is usually the most apparent means this procedure could be observed. (“Now, we need to clean the hands of ours and ingest supper” a kid playing “family” may say, for instance).

Based on Vygotsky, words also serves the goal of regulation, or maybe self control more than one ‘s very own cognitive tasks like thought and memory. As we produce, we switch from being other regulated to remaining self regulated in the cognitive processes of ours. Discovering dialect via play is a crucial aspect of this change.

The social interaction of play develops cognition

Vygotsky had also been enthusiastic about the function of social interaction on cognitive growth and also argued that improvement initially takes place socially. That’s, parental behavior is observed by children, tune in parents’ speech, and attempt to mimic them. As kids process through imitation, parents will direct kids, fix them, and also supply challenges. Through child centered play, kids tackle roles that are different and also try various language uses, almost all of that help them over the journey from remaining externally regulated to internally controlled in cognition. Through play, kids start to be far more proficient in the language use of theirs and also start regulating the own thought processes.

Vygotsky’s principle is among the foundations of constructivism. Three leading themes concerning social interaction, are asserted by the more skillful other, and also the zone of proximal advancement. A fundamental role in the practice of cognitive development is played by social interaction. In comparison to Jean Piaget’s comprehension of kid development (in what progress necessarily precedes knowing), Vygotsky sensed community learning precedes development. He states: “Every feature within the kid’s cultural advancement appears twice: for starters, on the interpersonal level, and also later, on the unique level; for starters, between individuals (interpsychological) after which inside the kid (intrapsychological)”.

The greater Knowledgeable Other (MKO) The MKO describes any person who’s got a clear understanding or maybe a greater capacity level than the learner, with regard to a specific undertaking, process, and idea. The MKO is generally considered as being older adult, coach, or a teacher, but the MKO might be also colleagues, a young individual, or maybe perhaps computers.

THE ZONE OF PROXIMAL Development (ZPD)

The ZPD is the distance between a student ‘s potential to do a task under adult guidance as well as with peer cooperation and the student ‘s potential solving the issue by themselves. Based on Vygotsky, learning it happens in this specific zone.

Vygotsky centered on the connections between individuals as well as the sociocultural context where they take action and interact in shared experiences. Based on Vygotsky ideas, people use equipment that develop a lifestyle, like writing and speech, to mediate their sociable environments. Initially kids develop these tools to deliver solely as sociable features, means to communicate needs. Vygotsky thought the internalization of these resources resulted in increased thinking skills.

Uses Of the VYGOTSKY’S Social Development THEORY

Lots of schools have usually held a transmissionist or maybe instructionist model of education where a teacher or maybe lecturer’ transmits’ info to pupils. In comparison, Vygotsky’s principle encourages learning contexts where pupils have an active part in learning. Functions of the instructor along with pupil are thus shifted, since a teacher must collaborate with his or maybe the students of her to be able to simply help facilitate meaning construction in pupils. Learning thus turns into a reci

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Best massage salons in Bucharest

February 19, 2018

There is no doubt that receiving a massage is good for your mind body and soul. If it’s such an important part of living a healthy lifestyle, why don’t we all do it more often?
Massage is one of the oldest natural therapies. It contributes to physical and emotional health and to practical exercises, can stimulate and relax muscles, improve circulation and promote the healing of a wide variety of suffering. Massage is easy to achieve.
Relaxation massage is all about relaxing. It focuses on giving the client time to recover from the stresses of daily life. When you experience relaxation massage, you can expect a treatment that involves:
Long smooth gliding strokes that are rhythmic and flowing
Pressure that is deeply relaxing, but not painful
A treatment that is designed to soothe and relax you, not to relieve chronic pain or other underlying ailments.
A therapist who also takes the massage environment into account – look for soothing music, warm luxurious towels, and occasionally the use of essential oils to enhance both the environment and the effects of the massage
As with any kind of massage, the benefits of a relaxation massage can last for several days after your treatment.

Relaxation massage – like other forms of massage – can offer the following benefits:
Lowering blood pressure – at least for a while
Improvements to peripheral circulation
Improvements to skin tone and appearance
Improvements to gastrointestinal motility (bowel movements will become more regular)
Some reduction in muscle tension including the relief of muscle tension headaches
Improvements to any stress-related symptoms. This can include providing a gentle boost to the immune system if you undergo regular treatments.

There are different types of body massage and you are wellcome to try them all, or the one that is the best for you:

Swedish Massage Therapy

Swedish massage is virtually synonymous with massage therapy. Swedish massage is based on the Western concepts of anatomy and physiology, compared to the energy-centric style more common in Asian forms of massage. Using lotion or oil, massage therapists typically begin with broad general strokes and then transition to specific strokes to address problem areas. As the best-known type of bodywork performed today, one of the primary goals of the Swedish massage technique is to relax the entire body. This is accomplished by rubbing the muscles with long gliding strokes in the direction of blood returning to the heart. But Swedish massage therapy goes beyond relaxation. Swedish massage is exceptionally beneficial for increasing the level of oxygen in the blood, decreasing muscle toxins, improving circulation and flexibility while easing tension. Additional Swedish massage techniques include circular pressure applied by the hands and palms, firm kneading, percussion-like tapping, bending and stretching. Before and during your Swedish massage session, communication is encouraged with your professional massage therapist so that your massage is customized to your specific needs.

Aromatherapy Massage

An aromatherapy massage is a Swedish massage with scented plant oils (known as essential oils) added to the massage oil. Extracted from flowers and other plant parts, essential oils offer a pleasing scent and are believed to have healing properties. Lavender and rose, for instance, are known to promote relaxation. Although oils may be selected to address specific needs, the therapist typically uses pre-blended oils to relax, energize, or uplift. Your massage therapist will usually decide which essential oils to use, but you can let them know if you have a preference. Essential oils are diluted before being applied to the skin. During the massage, you’ll be given a full-body massage while inhaling essential oils through a diffuser and absorbing them through your skin. Sometimes an aromatherapy massage will only focus on your back, shoulders, and head. You won’t wear any clothing other than underwear, which is optional.

Hot Stone Massage

As the name implies, hot stone massage uses warm stones. The therapist places heated, smooth stones on specific points on the body and also holds the warm stones while giving the massage. The stones are usually basalt (a volcanic rock that retains heat well). The warmth of the stones can be relaxing and can loosen tight muscles so that the therapist can reach areas of muscle tension quickly. Stones used for the heat massage are river-smoothed stones that are heavy enough to healing pressure but light enough to avoid discomfort. Some believe that the stones are symbolic of the forces of nature as they are smoothed and molded by the gentle but influential power of the river. The smoother the stone, the more energy it is believed to hold. The stone massage is performed by placing heated or cooled stones along the client’s back, specifically upon the meridians seen in acupressure techniques. The stones then help the body retain their healing heat which in turn enter the muscles and melt away stress. In addition to river stones, some massage therapists use a tool called a body rock. The body rock is carved from stone or found and smoothed for comfort. It helps to enhance the therapist’s strength during the massage and helps focus the pressure being applied to the body. Many therapists use this tool directly on the skin but it can also be paired with massage oil or even used over the client’s clothes.

Thai Massage

Thai Massage is new to modern spas, but it is actually an ancient form of massage thought to have been developed by Buddhist monks in Thailand 2,500 years ago. It uses passive stretching and gentle pressure along the body’s energy lines to increase flexibility, relieve muscle and joint tension and balance the body’s energy systems. A unique blend of assisted yoga, passive stretching, and pressing massage movements, Thai massage is more energizing than other forms of massage. It’s a little bit like yoga without doing the work, as the therapist moves and stretches you in a sequence of postures, usually on a mat on the floor.This is why it is sometimes called “lazy man’s yoga”. Thai massage can be both relaxing and energizing, so it is a good choice if you want to be active after your massage.
The therapist uses a variety of different sequences of techniques on clients, who are either laying face up, laying face down, seated, or on their side.

Massage therapy is a treatment approach which is growing in demand and popularity. It was once considered an alternative or fringe approach, but it is now becoming much more mainstream. More importantly, now that massage therapy is considered a mainstream treatment option, many insurance companies provide coverage for treatment sessions. This form of therapy involves hands-on techniques to increase circulation, relieve tension, reduce stress, relieve anxiety, improve sleep, and promote relaxation throughout the entire body, as well as many other benefits.
The body’s soft tissue areas include the muscles, tendons, connective tissue, etc. If someone is tense and in need of a release, or they have been injured and have extensive muscle and/or nerve tissue damage that plagues their body, massage therapy might be worth exploring. Here are some benefits of massage therapy.

 

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Benefifts of massage:

1. It Is Relaxing – When the body is tense and under stress, it produces unhealthy levels of the well-known stress hormone, cortisol, which can contribute to weight gain, sleeplessness, digestive problems, and headaches. Massage therapy has been shown to decrease cortisol levels in the body. This enables the body to enter a recovery mode. Moreover, this form of therapy also triggers lasting feelings of relaxation, improved mood, and reduced stress levels.

2. It Reduces Stress – Not only can massage therapy help with stress relief, but regular massage sessions over a prolonged period of time can boost energy levels, reduce pain, and stimulate individuals on physical as well as emotional levels.

3. It Can Help Lower Blood Pressure – Regular massage therapy sessions have been found to reduce blood pressure levels. In fact, some long-term studies have shown that a consistent massage program can reduce both systolic (upper number) and diastolic (lower number) blood pressure. Moreover, it can also reduce cortisol levels within the body. Furthermore, consistent massage sessions can also reduce trigger sources for anxiety, hostility, tension, and depression. In turn, lower blood pressure levels can also reduce
the risk of heart attack, stroke, and/or kidney failure, as well as many other health issues.

4. It Promotes Muscle Relaxation – The purpose of massage therapy is to target the source of the body’s pain via eliminating tense muscles, increasing flexibility, and providing relaxation to the affected muscles as well as the body as a whole. Massage also promotes circulation to the affected or injured muscles, which increases nutrients and oxygen to the damaged tissues. In turn, this increased activity to the affected sites
reduces stiffness and edema (swelling) in the muscles and joints, as well as increases flexibility to help reduce pain. Moreover, this form of therapy also releases endorphins (pain-killing hormones), which boost the dopamine and serotonin levels in the body. These hormones assist the body in many ways–physically as well as emotionally. Case in point, they promote healing, pain management, and feelings of euphoria, as well as help to calm the nerves.

5. It Can Help Improve Circulation – The long-term benefits of massage therapy are not to be underestimated. Improved circulation is part of a snowball effect that occurs in the body as a result of receiving regular therapy on a consistent basis. This is because proper circulation brings damaged, stiff, and tense muscles the rich blood supply they need to promote healing. Moreover, massage also promotes improved circulation via the use of hands-on pressure, which moves the blood through the damaged and congested areas of the body. In turn, the release of this same pressure causes new blood to flow into tissues. Furthermore, the squeezing, twisting, and pulling action of the massage technique also removes lactic acid from the muscle tissues. As a result, this action improves the lymph fluid circulation, which carries metabolic waste products away from internal organs and muscles. In turn, this results in lower blood pressure levels and improved overall body function.

6. It Can Help Improve Posture – Many Americans experience back, neck, and muscle pain from a variety of sources. However, the primary cause of this pain results from poor posture. In fact, chronic back pain, massage is the number one reason for missed work days and second most common cause of disability, is often the result of incorrect or poor posture while standing and/or sitting. Moreover, being overweight, poor posture, and repetitive or overuse movements can also contribute to the strain on the back and other
potential problem areas. As a result, the added strain often causes spasms, pain, and tense muscles in the hips, glutes, back, neck, and legs. Massage therapy can help get the body back into proper alignment. In fact, improving one’s posture can be one of the most beneficial and relaxing aspects of massage therapy. Massage allows the body to relax and loosen the muscles made tense and sore via bad posture. In turn, this allows the body to position itself in its organic and pain-free posture. As part of a consistent massage therapy program, the body’s muscles are loosened and relaxed. Moreover, the joints have greater freedom, flexibility, range of motion, and pressure points are relieved. As a result,
the body is able to position itself in an organic and healthy posture. In short, massage therapy helps to correct the positions and movements developed over time as a reaction to pain.

7. It Can Help Strengthen the Body’s Immune System – Regular massage sessions provide many benefits to the human body. It is a well-known fact that individuals who experience high levels of stress are more vulnerable to illness and injury. When stress is combined with sleep disturbances and poor nutrition, the impact is directed at the body’s immune system. Its ability to naturally protect itself against infections, pathogens, and bacteria is greatly reduced. Some might wonder how massage therapy benefits the immune system. Studies have indicated that regular massage sessions not only help reduce stress, but can also boost the immune system’s cytotoxic capacity (activity level of the body’s natural “killer cells”) and enhances the body’s ability to deliver nourishment. Moreover, massage therapy can be a great addition to any exercise program. Much like regular exercise can keep the body fine-tuned, regular massage therapy can help keep the immune system strong and resilient.

Once considered an alternative or fringe approach, massage therapy is now much more mainstream and growing in popularity. More importantly, now that massage therapy is considered a mainstream treatment option, many insurance companies provide coverage for treatment sessions. This form of therapy involves hands-on techniques to increase
circulation, relieve tension, reduce stress, relieve anxiety, improve sleep, and promote relaxation throughout the entire body, as well as many other benefits.